Accounting Firm Values

Why They matter and why you should work hard to make them authentic

If you asked 100 accounting firms what their values were, chances are you'd hear the same words over and over. Relationships. Teamwork. Integrity. And so on. Obviously, those aren't bad values. But because everyone else has them, they're not unique and might not actually be authentic to your firm's true brand.

accounting firm rebrand

Stand Out in a Sea of Sameness

Start with what your firm believes

Your firm's values should dictate everything the business does, from making big decisions to who is hired. They're super important. But that doesn't mean they should be bland, boring, or copied from the firm down the street. Your accounting firm values should be vibrant, interesting, and most importantly, authentic to your firm. Because no firm is like your firm, your values should be different than every other firm's values and you should invest the time to make sure you get them right. 

Want to Know What Other Firms Are Doing?

We've done the research. Check out the Remarkabrand Index to see what 1500 other US accounting firms are doing so you can differentiate.


Why Accounting Firm Values Matter

Your Values are Your Compass

that helps you make the right decisions

If you don't know what you believe how can you make important decisions for your firm? Accounting firm values will guide your firm's leadership, partners, and marketing team to know how to make the decisions that are best for the firm.

Attract the Right People

To your firm based on what you believe

Now, more than ever, people care about causes and being bought in to things that run deeper than money. You probably already know this. The next generations care less about compensation and more about causes and experiences. Thus, having authentic values built and established for your firm is the best way to ensure you're attracting the right people (team members and clients) to your firm.

Values Give You Consistency

Across the entire firm

Your values give the entire firm consistency in what you believe and why you show up to work every day. Even if your firm has multiple locations in different states, your values span geography to keep everyone working towards the same goals. The firm's partners can be in line with the firm's marketing team because everyone knows what the firm believes at its core. 

Don't Skimp on Your Firm's Values

Use our award-winning Brand foundations process to craft accounting firm values that matter.

Marketing Resources for Accounting Firms


The Remarkabrand Masterclass

for Accounting Firm Marketers

The Remarkabrand Masterclass for Accounting Firms helps you refine what your accounting firm believes, how it speaks, and what it says.

2023 Remarkabrand Index for Accounting Firms

The most comprehensive analysis of accounting firm brands ever conducted. With insights from nearly 1,500 U.S. accounting firm brands across 40 data points, the Index can help accounting firms in the rebrand process know how to differentiate in the crowded accounting marketplace.

Our Book on Branding

Our book, You Are Remarkablehelps accounting firms unlock their authentic, genuine, real brand identities and express them effectively to your clients to fuel long-term firm growth.

Mike Jones

Craft Firm Values that Matter

Use our deep knowledge within the accounting industry to Create Your accounting firm values

We're here to help and we love working with accounting firms on this stuff. In fact, we've been helping accounting firms craft their values for nearly a decade. Check out some of our work below or start the conversation now with Mike.

Accounting Firms We've Helped
Accounting Firm Rebrand
Accounting Firm Rebrand
Accounting Firm Rebrand
Accounting Firm Rebrand
Awards We've Won (For Us and Our Clients)
Marcom Gold Winner
Marcom Gold Winner
Davey Awards
Best web design companies, Phoenix
resound tempe

“They didn’t just give us a pretty logo, they really looked inside our firm to understand our clients, our team, and our reputation in the community. Working with Resound on the firm rebrand was a great experience. They made the whole process (from brand audit to launch) run very smoothly. Their team is creative and professional. I am very excited with the final product we received from Resound.”

Jaimi Koechel, Principal at Henry+Horne