Jason Hendrix

Jason Hendrix

About Jason

Jason is a strategic, data-driven leader with nearly two decades of experience guiding digital ecosystems and cross-functional teams. He specializes in defining clear roadmaps and executing high-impact projects that align business objectives with user needs. As a proven expert in digital marketing and communications, Jason uses advanced analytics to eliminate user friction points and drive measurable growth, while also innovating through the integration of AI agents to enhance operational efficiency.

Jason is a highly versatile leader with cross-industry expertise spanning corporate, nonprofit, higher education, collegiate athletics, tourism, and government sectors. He specializes in managing technology stacks, serving as a technical lead, and providing executive client service to consistently drive operational excellence and ensure legal compliance. Furthermore, his experience in communications and digital strategy includes significant growth of official social media channels and successfully leading major media relations and marketing efforts for state-level tourism and university athletics programs, offering a well-rounded and holistic perspective on organizational strategy.

Jason holds a Master of Science in Sports Management (Florida State University) and a Bachelor of Business Administration in Management Information Systems (Georgia College & State University). He is a recipient of major honors, including the prestigious Golden A.C.E. Award (2020), the FSU Alumni Association's Notable Nole (2019), and Georgia College Young Alumni of the Year (2018). He actively contributes to his community through mentorship and volunteer coaching in the Little League and i9 Sports communities.

A former collegiate athlete (Cross Country and Track) and university mascot (Thunder the Bobcat - GCSU), Jason maintains an active role in his community. He currently serves as a consultant, lending his expertise to numerous communication exercises, marketing campaigns, and operations projects specifically within the sports tourism and development industry.

Outside of work, Jason’s favorite titles are Dad and Husband. He is an avid and lifelong Chicago Cubs fan, a collegiate sports junkie, and a long-distance runner (logging 15,000+ steps daily). When not on the move, he’s likely in "build mode" with his children, creating their own episode of LEGO Masters with a collection topping 400,000+ bricks.