When you write, your voice is the attitude you take towards the world as a whole. Is the whole world against you, or is everything always getting better?

Your tone is the attitude you take towards your subject matter: does it excite you? Does it bore you? Does it make you feel home-sick?

Both of these are all about you. But what about your reader? How do you want them to feel? What attitude should they take towards what you’re saying?

When you write, the mood is how you make your reader feel about your topic. Do you want them to feel romantic? Do you want them to laugh? Do you want them to get raving mad?

Here is a Poem by William Wordsworth:

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Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of tone.

Compare:

        I appreciate you taking the time to meet with me.

vs.

        Thank you so much for your willingness to meet with me.

vs.

  It was great to meet you – hope to see you soon!

What’s the difference?

Tone.

Compare:

       I am opposed to injustice and sincerely committed to fighting against it through my daily work.

vs.

        I hate injustice. I fight it every day. That’s my job.

What’s the difference?

Tone.

If voice is the attitude an author has towards the . . .

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