Content Strategy

Verbal Branding: Mood

When you write, your voice is the attitude you take towards the world as a whole. Is the whole world against you, or is everything always getting better? Your tone is the attitude you take towards your subject matter: does it excite you? Does it bore you? Does it make you feel home-sick? Both of Read More

Content Strategy

Verbal Branding: Tone

Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of tone. Compare:         I appreciate you taking the time to meet with me. vs.         Read More