How does your brand interact with the competition?

Once you’ve defined your brand, you need to know the competitive landscape. Without understanding this, you won’t know your competitor’s pricing, branding or other weak spots, and you won’t know what the market needs.

But a competitor assessment shows you where you fit in…what you bring that’s different, special and worth paying for. It shows you opportunities and where the competition is undeserving the market.

With this worksheet, you’ll get started on a competitive analysis by asking the right questions:

  1. Who are your competitors and how will you organize them?
  2. What is their look and feel?
  3. What do you feel you are doing better or worse than your competitors?
  4. How’s their website looking? Do you like their content strategy?
  5. How do they rank on SEO?
Competitor Assessment