Brand Values Worksheet

Own your brand narrative with this process.

Brand Values

Give your brand the power of influence.

A solid brand, built on good values, will keep your ship sailing through even the roughest waters, giving you a steady hand and a calm, reassuring voice for your team.

But if you don’t understand your course — your brand — nobody will. They’ll make it up from what they see. But if you’re clear on your values, so will your employees and everyone around you.


With this worksheet, you can begin to define and craft your core brand values. You’ll:

  1. See how big brands craft their values (with examples).
  2. Get help from a pre-built list of values to define your own.
  3. Gut-check your values by listing how you live them out today.
  4. Refine your values by re-writing them as taglines.