Build Your Firm's Message

The Remarkabrand Masterclass helps you define what your accounting firm believes, how it speaks, and what it says.

Building an authentic brand message is worth it because brand wins in a crowded marketplace.

A proven process

Built for accounting firms

Differentiate your firm

Stand out in a sea of sameness with dynamic content.

Create amazing and authentic content

Create content grounded in the truths of your brand.

Learn with industry peers

You'll learn alongside other accounting marketers.

Build a more valuable brand

Strong brands can charge more and are worth more.

The Masterclass Modules

We'll work through four core modules and then a fifth module to walk through refinement and a rollout plan.

Module 1

What is a Brand?

Dive into the history of branding and learn how brand helps you win in a crowded marketplace.

Module 2

Brand Values

Why does your firm exist? Most firms have values but are your unique? Let's refine them. 

Module 3

Brand Personality

Your firm already has a personality. It's time to define and use it so your brand stands out. 

Module 4

Brand Anthem

Who you are, what you do, how you do it, and who you serve all crafted into a cohesive story.

Module 5

Refine and Rollout

You've got the blueprints for your brand's foundation, now let's refine those and work through a rollout plan to put them to work in your marketing.


"'What is your company’s brand?' The question itself can stump a firm’s leadership. Remarkabrand has cut through the fog with their excellent masterclass. A series of modules containing both education and exercises provide a guide for understanding what a brand is, how to identify a brand’s values, choosing a brand persona, and more. The end result is a complete brand story to be used across all messaging outlets. Answering the 'What is your brand?' question is super important … and this course makes it possible."

Steve Fales, President of Praeter Advisory

Give Your Marketing a Backbone


*planned cost $997, but you get adiscount for being in the first cohort



Here's Everything You Get in the Masterclass

Module 1

What is a brand and why does it matter?

  1. Module Length: 14 Pages

What you get out of module 1:

  • Learn what a brand actually is.
  • Understand the brand equation.
  • Get a branding history lesson.
  • A discussion on the role of the logo in branding.
  • Understand why your product isn't your brand.
  • Get data on branding's ROI.
  • Learn how brand wins with differentiation.

Module 2

Discover your brand values

  1. Module Length: 15 Pages

What you get out of module 2:

  • Learn what makes a core value.
  • See examples of other company's core values.
  • Exercise: The Values List (discover your 3-5 core values)
  • Exercise: Defining Your Values Statements
  • Guidance on how to know if you've picked the right values for your company. 

Module 3

Define your brand personality traits

  1. Module Length: 11 Pages

What you get out of module 3:

  • Exercise: Which Represents
  • Exercise: The Traits List (discover your 3-5 personality traits)
  • Exercise: Trait Definitions
  • Exercise: The Persona
  • Learn how to put your traits to work - how to use them in your marketing and communications.

Module 4

Develop your brand story

  1. Module Length: 14 Pages

What you get out of module 4:

  • What is a brand story and why do you need one? 
  • Discover who the characters are in your story.
  • Exercise: Beginning, Middle, End
  • How to validate your story
  • Put your brand story to work - how to use it in your marketing

Still not convinced?

The Branding ROI

A solid brand builds loyalty among your customers, and loyalty wins big for bottom line. The data confirms this:

The value of BrandZ Strong Brands Portfolio increased by 124.9% from April 2006 to April 2017, out-performing both the S&P 500, which grew 82.1%, and the MSCI World Index, which grew 34.9%.

Source: Kantar Millward Brown, BrandZ, 2017

Price Premium

High-strength brands can command an average price premium 13% higher than low-strength brands, and 6% higher than medium-strength brands.

Source: The Meaningfully Different Framework, Millward Brown, 2013.

3x Sales Volume

High-strength brands affect customers’ predisposition to choose a brand, and so deliver greater volume sales than medium or low-strength brands. Brands with high “power” scores capture 3x the sales volume of the average brand.

Source: The Meaningfully Different Framework, Millward Brown, 2013.

Brand Foundations Course: How to Unlock Your Remarkable Brand

  • One-time payment.
  • Get instant access to the full brand foundations course.
  • Access to all future course book updates.
  • Access to all 4 modules including exercises appendix 
  • Course overview and instructions on how to complete
  • Instructions on how to launch your brand. 

What is Remarkabrand?

Over the past 12+ years, Resound – an award-winning branding agency – has worked with hundreds of companies to establish, grow, and transform their brand identities. Based on these client engagements – and especially the brand strategy workshops we’ve facilitated with their leadership teams – we’ve developed a highly-effective, repeatable methodology for companies to discover, unlock, and communicate their unique brand identities, growing their customer relationships and creating long-term success for their businesses. This is our Remarkabrand method!

Have Questions? We're here to talk.

Shoot us an email at [email protected] to ask questions about the masterclass or about your brand.