There's a powerful story embedded deep within the work you do. Do you know your story?
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Brand & Identity
We like to begin all new client engagements by getting to know the real you. What motivates your business? Does your marketing reflect who you are?
The focus of this pillar is Branding Discovery and Definition. Whether you are rebranding or you already have a solid identity in place, we like to learn about your history, goals, and people. We meet with your leadership, interview your employees, and take a survey of your clients.
Once we discover your values and personality traits, we can design a visual palette that expresses your authentic identity, including a logo, icons, taglines, verbal and visual guidelines, colors, imagery, and typography. The result is a “Remarkabook” – a guide that gives your team everything you’ll need to implement your brand consistently.
Developing a cohesive brand doesn’t just make you “look good,” it also helps you:
- Build a unified, motivated team around your purpose and values
- Make marketing decisions easily, quickly, and consistently
- Focus your business on what makes sense for you, not the latest fads
- Set customer expectations to match the service you really provide
Branding is a mirror that reveals the depths of your uniqueness and reflects your essence in its purest form. Finding your true frequency sets a strong foundation for the lifetime of your brand.
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Be loyal to people first, not profits, and they'll be loyal to your tribe.
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You know your company, and you know your target audience. Now you can make creative choices across all of your marketing channels that are genuinely rooted in your brand. It’s time to build out a marketing platform so you can reach your customers.
This means applying your brand to all of the media that you use to communicate. It could be anything from your digital and social media properties to the printed materials that customers take home. We can help refresh your current website, or build you a new one. This paves the way for an attractive and engaging customer experience.
Consistency in your professional design and communication can help you:
- Stand out from your competitors
- Demonstrate your professionalism publicly
- Be memorable to your customers
- Communicate across digital platforms
Everything you do should be true to your identity. If you take the time to tell your story, you will gain a customer for life who amplifies your message to others.
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Marketing gets a whole lot easier when you are comfortable in your own skin.
You have authentic creative, compelling content, customer data and marketing technology all in place. Now it’s time to bring it all together to orchestrate an engaging customer experience that nurtures and activates your audience. What can you do to develop stronger relationships with your customers?
Don’t stop at a website! Keep your message reverberating with your audience through regular, personalized communications that adapt to each customer individually. We want your customers to relate to you as a real person, not a robot. We want them to know that you value them as individuals. Meet your customers on their terms, being mindful of their perspectives and needs.
Depending on your situation, we can:
- Develop a digital marketing strategy.
- Manage social media, email, and advertising campaigns.
- Implement marketing automation to enhance your customer experience.
- Get creative! Try something that no one else has tried!
Everything you do — within your own walls and throughout your customer touch points — should be authentic and true to your identity. It’s time to be intentional about aligning your entire customer experience with your brand.