…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of widespread distrust of large organizations, that ability is invaluable. People trust people they know; getting to know someone means getting to know his behaviors, attitudes, and values. The same is true of becoming acquainted with a brand. Convey your human values wherever you can. If all companies are made up of people, why do so many of them feel so lifeless?
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What's your marketing plan for the next 12 months? Is it same ol' same ol', or are you trying something revolutionary? If you're looking for some structure (or ideas), our checklist will help you consolidate, strategize, and capture every opportunity.