When you write, your voice is the attitude you take towards the world as a whole. Is the whole world against you, or is everything always getting better? Your tone is the attitude you take towards your subject matter: does it excite you? Does it bore you? Does it make you feel home-sick? Both of Read More
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Verbal Branding: Tone
Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of tone. Compare: I appreciate you taking the time to meet with me. vs. Read More
Yahoo’s 30 Days of Change Logo Release: A Lesson in Desperation
I think we can all agree: Yahoo is desperate. And their new logo release promotion proves it. I’ll get to why I think they’re desperate in a minute, but let’s first talk about this new logo release strategy of Yahoo’s. The Yahoo Logo Release Plan Yahoo recently announced the unveiling of a new logo for their Read More
Verbal Branding: Voice
Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of voice. Have you ever noticed that you can tell who wrote something just by looking at the words Read More
Instagram Launches Video Creation Service: Facebook vs. Twitter, Round #333
Recently Instagram launched a video creation service. I’ve checked it out a bit over the past few weeks and it looks like it will be a great new feature for all the Instagrammers (like me). But it does sound awfully similar to Twitter’s recently-popular Vine app. And I’m hearing the internet chatter begin to rise: Vine Read More
The 3 Things Needed Most for Church Intimacy
Resound recently completed a branding and new website project for Camelback Bible Church where one goal was helping members of the congregation feel more connected. Here are some thoughts we had about connectedness and intimacy in churches as a result of this experience, though these ideas might apply to other communities as well. Building Intimacy in Local Read More
What Are Some Good Ways to Stay Inspired?
Read books. Lots of them. Watch documentaries. Doodle. Play video games. Mess with new apps. Read blogs. Check out Dribbble and Pinterest posts. Go to an art museum. Go to an art gallery or artwalk. Make new friends. Visit new places. Get outside your comfort zone. Document everything. That’s just a few of my favorite Read More
Knowing Your Audience
The most important thing in communicating is knowing who you are. What’s your brand? What do you care about? What makes you remarkable? What’s your voice? But the next most important thing is probably knowing who you’re communicating to. Who’s your audience? What do they care about? How do they think? What language do they Read More
A Personal Plea to Landscapers
Let’s just cut to the chase here – I am a relatively new home owner with a nasty old backyard that needs some serious help. Jeff keeps telling me how badly I “need grass”, and I feel awful when my almost 4 year old son is left to play by himself in a pile of Read More
Thoughts on “The Fold”
Apparently people are still talking about “the fold” on their websites, as if website users don’t know how to scroll. The discussion should really be about whether your web page gives users a reason to scroll. Why do people continue down a new hiking path they’ve not been down before? Because they are continually given views Read More
