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Designer Hack

We really wanted to produce something fun for all our remarkable designer friends at Phoenix Design Week 2013. After a few games of hacky sack, an afternoon of shooting, and much editing love from our best bud and office-mate, Sam Pagel, the Designer Hack video was born. Enjoy! For the full experience, check out the Read More

Content Strategy

Verbal Branding: Mood

When you write, your voice is the attitude you take towards the world as a whole. Is the whole world against you, or is everything always getting better? Your tone is the attitude you take towards your subject matter: does it excite you? Does it bore you? Does it make you feel home-sick? Both of Read More

Content Strategy

Verbal Branding: Tone

Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of tone. Compare:         I appreciate you taking the time to meet with me. vs.         Read More

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Content Strategy

Verbal Branding: Voice

Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of voice. Have you ever noticed that you can tell who wrote something just by looking at the words Read More

Branding

The 3 Things Needed Most for Church Intimacy

Resound recently completed a branding and new website project for Camelback Bible Church where one goal was helping members of the congregation feel more connected. Here are some thoughts we had about connectedness and intimacy in churches as a result of this experience, though these ideas might apply to other communities as well. Building Intimacy in Local Read More

Marketing

Knowing Your Audience

The most important thing in communicating is knowing who you are. What’s your brand? What do you care about? What makes you remarkable? What’s your voice? But the next most important thing is probably knowing who you’re communicating to. Who’s your audience? What do they care about? How do they think? What language do they Read More

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