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Marketing

Knowing Your Audience

The most important thing in communicating is knowing who you are. What’s your brand? What do you care about? What makes you remarkable? What’s your voice? But the next most important thing is probably knowing who you’re communicating to. Who’s your audience? What do they care about? How do they think? What language do they Read More

Design

Thoughts on “The Fold”

Apparently people are still talking about “the fold” on their websites, as if website users don’t know how to scroll. The discussion should really be about whether your web page gives users a reason to scroll. Why do people continue down a new hiking path they’ve not been down before? Because they are continually given views Read More

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