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Content Strategy

Words Really Do Matter

As much as we at Resound love to talk about tone and style, the actual words with which you choose to write and speak really do matter. Presentation without substance is just a lie. Need proof? Watch this product presentation. If you understand what he’s actually talking about, you get a gold star. “But his Read More

Marketing

How Much Should I Spend On Marketing?

Of all the questions we get as branding and marketing consultants, how much to spend on marketing is pretty close to the top of our clients’ minds. And that makes sense—we’re all running businesses and organizations. Budgeting, costs, and expenses are all big parts of attaining success. And this is an even bigger question for Read More

Content Strategy

Ending A Blog Post

The hardest part of writing is getting started. But the second hardest part of writing is knowing how to end what you’ve started. There you are, travelling along in your blog post – telling a story, making a point, putting your thoughts out there – and everything’s going smoothly enough, until you realize that you’re Read More

Branding

Only you can be you.

I hear voices… Maybe you’ve heard them too? It’s the voice that tells me that I’m not good enough to do something I really want to do. It’s the voice that tells me I’ll never finish what I’ve started (including this blog post). It’s the voice that tells you that you’re not unique enough to Read More

Uncategorized

Designer Hack

We really wanted to produce something fun for all our remarkable designer friends at Phoenix Design Week 2013. After a few games of hacky sack, an afternoon of shooting, and much editing love from our best bud and office-mate, Sam Pagel, the Designer Hack video was born. Enjoy! For the full experience, check out the Read More

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Content Strategy

Verbal Branding: Mood

When you write, your voice is the attitude you take towards the world as a whole. Is the whole world against you, or is everything always getting better? Your tone is the attitude you take towards your subject matter: does it excite you? Does it bore you? Does it make you feel home-sick? Both of Read More

Content Strategy

Verbal Branding: Tone

Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of tone. Compare:         I appreciate you taking the time to meet with me. vs.         Read More

Content Strategy

Verbal Branding: Voice

Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of voice. Have you ever noticed that you can tell who wrote something just by looking at the words Read More

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