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Branding

A Good Name is Better than Riches

Why does a good name matter? You might as well ask “why do we do business with people we trust?” There are two parts to authenticity: your own belief in your truth and actual truth (correspondence with reality). Constructing an authentic brand means exploring the objective truth about yourself and then finding the confidence to Read More

Branding

Why Branding Matters

When it comes to developing a brand, many companies will settle for a logo and name that seems unique. They believe that if their logo and name are clever enough, they will stand out in the marketplace. And they might. But it’s a mistake to brand on anything other than your substance. Your authentic brand Read More

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Branding

For Brands, Love is the Bottom Line

Seems like everyone these days is a copycat. Brands who used to mean something are now trying to predict where culture is going so they can run to the front and pretend they were always leading the parade. Understanding and practicing love is the difference between brands that use people and brands that really serve Read More

Inside Resound

Resound wins Small Business of the Year Award

Tempe Honors Resound for Excellence, Local Investment The Tempe Chamber of Commerce honored Resound last month, naming Resound the Small Business of the Year! What an honor! Over the last ten years, we’ve been committed to helping not only our clients and staff grow and resonate their authentic identities, but also the many communities we Read More

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