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Marketing

Resonate With Your Audience

“Be yourself; everyone else is already taken.” – Oscar Wilde What does it mean to resonate? Well, The Physics Classroom offers the following definition: “Resonance – when one object vibrating at the same natural frequency of a second object forces that second object into vibrational motion…Resonance only occurs when the first object is vibrating at Read More

Marketing

How Much Should I Spend On Marketing?

Of all the questions we get as branding and marketing consultants, how much to spend on marketing is pretty close to the top of our clients’ minds. And that makes sense—we’re all running businesses and organizations. Budgeting, costs, and expenses are all big parts of attaining success. And this is an even bigger question for Read More

Marketing

Knowing Your Audience

The most important thing in communicating is knowing who you are. What’s your brand? What do you care about? What makes you remarkable? What’s your voice? But the next most important thing is probably knowing who you’re communicating to. Who’s your audience? What do they care about? How do they think? What language do they Read More

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