We've come to the last of the installments of our 2017 website tips. We've been through design. We've been through content....
Marketing
Great Marketing Leaders Declare War…on Themselves
In one of my former jobs, I was conducting a highly-complex systems training session with a group of people...and I had a...
How Not to Kill Your Marketing Team
Shepherds. They tend their sheep daily. They guide them, rear them, and teach them. It is their duty to protect the flock...
Marketing Doesn’t Mean Manipulation
A debate topic being tossed around our office right now is marketing (Is it a good thing? Is it evil?). I’m willing to bet...
The Catch-22 of E-Commerce
One of the most difficult things a business owner can do is see their brand the same way a customer does. Our companies are...
Cold Emails: The Enticing First Sentence
Writing is hard. I lamented that fact to my author mother recently, and she solemnly shook her head in affirmation. Working...
Banks & Credit Unions Need Brand Identity
Trusted. Secure. Convenient. Simple. Blah de blah de blah. Talk about a saturated market. It only takes one morning commute...
Brand Identity Makes Marketing Work
Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved...