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Marketing

Marketing Doesn’t Mean Manipulation

A debate topic being tossed around our office right now is marketing (Is it a good thing? Is it evil?). I’m willing to bet we’re not the only ones arguing. Some people have majorly negative connotations when the words “advertising” or “marketing” come up in conversation, and rightfully so. Unfortunately, perceptions about marketing are being Read More

Marketing

The Catch-22 of E-Commerce

One of the most difficult things a business owner can do is see their brand the same way a customer does. Our companies are our babies. We watched them grow from nothing into something. We’ve seen them overcome challenges, rise above competition, and become forces with unlimited potential. We don’t see them as they are Read More

Branding, Marketing

Brand Identity Makes Marketing Work

Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved goodbye. Marketing has always been more of an art than science, but that art form has become extremely complex. With all the strategies, calendars, campaigns, digital tools, and activities involved, many companies have resolved to Read More

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Marketing

Building a Better AEC

Here at Resound we’ve got a soft spot in our hearts for the AEC (architecture, engineering, and construction) industry. I think that’s probably because the people in this industry are extremely intelligent, and have a high value for creativity. Likewise, we’re extremely creative, and…just intelligent enough to carry on a conversation with them. But, hey, at Read More

Marketing

12 Ways to Die of Bad Marketing

You know what really scares us? Bad marketing: Marketing that’s not consistent, that uses gimmicks to sell product, or that treats people like robots for starters. It’s not a joke. It can kill you. Don’t believe us? Here’s 12 ways bad marketing can kill you: God save you from such a demise. If you need someone Read More

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