A debate topic being tossed around our office right now is marketing (Is it a good thing? Is it evil?). I’m willing to bet we’re not the only ones arguing. Some people have majorly negative connotations when the words “advertising” or “marketing” come up in conversation, and rightfully so. Unfortunately, perceptions about marketing are being Read More
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The Catch-22 of E-Commerce
One of the most difficult things a business owner can do is see their brand the same way a customer does. Our companies are our babies. We watched them grow from nothing into something. We’ve seen them overcome challenges, rise above competition, and become forces with unlimited potential. We don’t see them as they are Read More
Cold Emails: The Enticing First Sentence
Writing is hard. I lamented that fact to my author mother recently, and she solemnly shook her head in affirmation. Working in sales usually means you’re loaded with interpersonal skills. But the digital divide means those skills don’t transfer 1:1 to writing emails. “Cold calling is dead,” says Hubspot’s Jill Rowley. Cold emailing is now Read More
Banks & Credit Unions Need Brand Identity
Trusted. Secure. Convenient. Simple. Blah de blah de blah. Talk about a saturated market. It only takes one morning commute to see a bank or credit union operating on every other corner. Between the FDIC and the NCUA, there are about 12,500 banks and credit unions in the United States. That means you’re more likely Read More
Brand Identity Makes Marketing Work
Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved goodbye. Marketing has always been more of an art than science, but that art form has become extremely complex. With all the strategies, calendars, campaigns, digital tools, and activities involved, many companies have resolved to Read More
Brand Identity Helps Organizations Grow
Growth. You’re as likely to hear this word come out of a CEO’s mouth as you are to watch the Cubs not make the post-season cut. In today’s economy we use words like: acquisition merger new products or services geographic expansion Each of these situations presents its own set of challenges. Mergers and acquisitions include Read More
Brand Identity Creates Competitive Differentiation
One of the most prevalent problems we see companies face today is the lack of competitive differentiation. If you were to do a quick Google search of liberal arts colleges, banks, or CPAs you’ll see a thousand websites that all say the same things, feel the same way, and send the same messages. Very few Read More
That (Branding) Metaphor About the (Marketing) House
My wife and I just moved into a new home in a neighborhood on the east side of town that we actually got to watch being built. Every 2–3 days we would drive out to the site to see the progress. We watched as it changed from a dirt lot, to a foundation, to a Read More
Building a Better AEC
Here at Resound we’ve got a soft spot in our hearts for the AEC (architecture, engineering, and construction) industry. I think that’s probably because the people in this industry are extremely intelligent, and have a high value for creativity. Likewise, we’re extremely creative, and…just intelligent enough to carry on a conversation with them. But, hey, at Read More
12 Ways to Die of Bad Marketing
You know what really scares us? Bad marketing: Marketing that’s not consistent, that uses gimmicks to sell product, or that treats people like robots for starters. It’s not a joke. It can kill you. Don’t believe us? Here’s 12 ways bad marketing can kill you: God save you from such a demise. If you need someone Read More
