Trusted. Secure. Convenient. Simple. Blah de blah de blah. Talk about a saturated market. It only takes one morning commute to see a bank or credit union operating on every other corner. Between the FDIC and the NCUA, there are about 12,500 banks and credit unions in the United States. That means you’re more likely Read More
Topics
Brand Identity Makes Marketing Work
Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved goodbye. Marketing has always been more of an art than science, but that art form has become extremely complex. With all the strategies, calendars, campaigns, digital tools, and activities involved, many companies have resolved to Read More
Brand Identity Helps Organizations Grow
Growth. You’re as likely to hear this word come out of a CEO’s mouth as you are to watch the Cubs not make the post-season cut. In today’s economy we use words like: acquisition merger new products or services geographic expansion Each of these situations presents its own set of challenges. Mergers and acquisitions include Read More
Brand Identity Creates Competitive Differentiation
One of the most prevalent problems we see companies face today is the lack of competitive differentiation. If you were to do a quick Google search of liberal arts colleges, banks, or CPAs you’ll see a thousand websites that all say the same things, feel the same way, and send the same messages. Very few Read More
That Metaphor About the House
My wife and I just moved into a new home in a neighborhood on the east side of town that we actually got to watch being built. Every 2–3 days we would drive out to the site to see the progress. We watched as it changed from a dirt lot, to a foundation, to a Read More
Building a Better AEC
Here at Resound we’ve got a soft spot in our hearts for the AEC (architecture, engineering, and construction) industry. I think that’s probably because the people in this industry are extremely intelligent, and have a high value for creativity. Likewise, we’re extremely creative, and…just intelligent enough to carry on a conversation with them. But, hey, at Read More
12 Ways to Die of Bad Marketing
You know what really scares us? Bad marketing: Marketing that’s not consistent, that uses gimmicks to sell product, or that treats people like robots for starters. It’s not a joke. It can kill you. Don’t believe us? Here’s 12 ways bad marketing can kill you: God save you from such a demise. If you need someone Read More
Don’t Be Human Spam
Have you ever been in a social setting where the person you’re interacting with only has one thing on his mind: himself? I was at a local entrepreneurial gathering lately and landed in a conversation in the aftermath where I was subjected to such an interaction. This person was very excited about how great he Read More
Don’t Trust the Brand-Aid
When I was a kid, my brother David fell off the top bunk and broke his collarbone. In the hectic moments following the collision, my Dad, in his great wisdom, picked up my brother, sat him down on the chair in the corner of the room, and put a Flintstones themed band-aid around his finger. Read More
Re-envisioning a Post-Apple Brandscape
I recently read a brilliant article written by a marketing and branding titan about how Apple changed the culture of customers’ expectations when interacting with brands. I’ve been stewing on a response ever since, because I think the author stopped short in describing the implications of this culture shift. Similarly, I think brands everywhere are Read More
