Branding, Inside Resound

Details Make Design

The details are not the details. They make the design. — Charles Eames As some of you already know, Resound is going through its own brand redesign. If you haven’t been following us, here’s our new logo roll out. After branding so many companies, we figured we should practice what we preach. We’re finalizing brighter Read More

Inside Resound

Meet Our Numbers Guy: Robert

Clearly, the Resound team is a group of creatives. It’s in the name: Resound Creative. And, everybody knows that creative people may not be the best at details. Even if they are, they probably don’t enjoy logistical operations. Up until now, Resound’s partner trio has taken care of billing, expenses, payroll, budgets… You know, admin stuff. Read More

Inside Resound

Meet Our Animal Lover: Alex

We’re really excited to welcome a new designer to the Resound team! And, let’s be honest, we were all anxiously waiting for another awesome “Meet Our Teammate” blog post. Alex is coming to us from a background in both freelance design and design/marketing for Cartel Coffee Lab (We, too, are Cartel fans). He got his Read More

Inside Resound

Yup, We Moved!

Change. Change is a good indicator of growth. But every now and again, there’s some growing pains that accompany the change. These “stretch mark” moments are non-negotiable for a young company, and about six months ago Resound had one. We all looked around our office and said, “We need more space.” Last year about this Read More

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Inside Resound

7 Things We Learned in 7 Years

I can’t believe it’s been seven—SEVEN—whole years since we started this crazy Resound adventure. As David, Jeff, and I talked through plans for 2016 and beyond at our annual partner retreat, we got to talking about lessons we’ve learned in these past few years. Here’s a just a few of them — we hope you’ll Read More

Inside Resound

2015: A Resound Lookback

Welcome to 2016! How was your year? We don’t know about you, but our office sure changed a lot in the last year. In the course of 2015, Resound gathered 7 more remarkably creative people. We also worked quite a bit on our process and strategy. If you know us, you know we love to Read More

Inside Resound

Processing PACK EXPO 2015

I’ve been reflecting on so many conversations we had with marketers at the trade show surrounding the packaging industry. Here’s my takeaway: 1. The packaging industry is not sexy. Robotic arms and custom conveyor belts are attractive to a certain demographic (let’s be honest… engineers), but I’d guess the vast majority of the population neither knows Read More

Inside Resound

PACK EXPO Recap 2015

Resound Creative just got back from our first attendance at Pack Expo, the largest trade show for the packaging industry, in Las Vegas. It was three very full days of walking, talking, meeting, listening to and (hopefully) serving various companies and brands. Throughout our time, we helped contribute to the #packexpo community in a…unique way. Read More

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