Imagine walking into an artist’s studio. You will certainly see a huge array of colors, paints, brushes, palettes, you name it. If that artist is painting at that moment, and you were to look at the palette the artist is using on his current art board, without even seeing the painting, you can kind of Read More
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Thoughts on “The Fold”
Apparently people are still talking about “the fold” on their websites, as if website users don’t know how to scroll. The discussion should really be about whether your web page gives users a reason to scroll. Why do people continue down a new hiking path they’ve not been down before? Because they are continually given views Read More
