Topics
Content Strategy

Content is King?

You’ve heard that before, I’m sure. And it’s true, inasmuch as the entire internet is really just content. Your website, Facebook, marketing emails, heck, even your Google Ads are really just little bits of content chopped up and assigned semantic value to each digital passerby. And certainly the “content marketers” of the world want you Read More

Content Strategy

Words Really Do Matter

As much as we at Resound love to talk about tone and style, the actual words with which you choose to write and speak really do matter. Presentation without substance is just a lie. Need proof? Watch this product presentation. If you understand what he’s actually talking about, you get a gold star. “But his Read More

Content Strategy

Ending A Blog Post

The hardest part of writing is getting started. But the second hardest part of writing is knowing how to end what you’ve started. There you are, travelling along in your blog post – telling a story, making a point, putting your thoughts out there – and everything’s going smoothly enough, until you realize that you’re Read More

Content Strategy

Verbal Branding: Mood

When you write, your voice is the attitude you take towards the world as a whole. Is the whole world against you, or is everything always getting better? Your tone is the attitude you take towards your subject matter: does it excite you? Does it bore you? Does it make you feel home-sick? Both of Read More

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Content Strategy

Verbal Branding: Tone

Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of tone. Compare:         I appreciate you taking the time to meet with me. vs.         Read More

Content Strategy

Verbal Branding: Voice

Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of voice. Have you ever noticed that you can tell who wrote something just by looking at the words Read More

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