Branding

2 Weeks to Turn Brand Values into Accountabilities

by Chris Stadler | Jan 22, 2020

Branding is impractical, right? It sounds great in theory, but in reality, it’s all vague and touchy-feely. But what if I...

by Mike Jones | Jan 15, 2020

Building a great brand doesn’t happen by accident. It doesn’t come easily to anyone. It’s hard work and requires an almost...

$Discover Your Brand’s “Why” in 1 Hour$

by Chris Stadler | Dec 18, 2019

Your why is bigger than your brand. But as grand as that is, your why can sometimes be discovered by what you do, what you...

by Mike Jones | Dec 11, 2019

Everyone is trying to understand brand, constantly looking for new ways to express it. One model is to think of a brand as...

by Chris Stadler | Nov 20, 2019

Brand alignment is about finding yourself. But we don’t mean a new-age/hippie inner voyage. We mean testing your brand by...

by Mike Jones | Nov 13, 2019

A fish isn’t free in the sky or on the ground. A fish isn’t free on a mountain or in the desert. A fish is only free within...

by Chris Stadler | Nov 7, 2019

At Resound, we try not to let our client blend in. At least, not in an area where they should be standing out. That’s...

by Chris Stadler | Oct 16, 2019

At Resound, we believe that your company’s brand should drive everything else. In our first post this month we set out to...

Get industry-leading branding and marketing insights delivered to you monthly.

Become a better marketer or business owner by unlocking the power of authentic branding.