You can’t deny that the brand story is all the rage with companies these days. Pop open forbes.com or Inc.com and you’ll...
Branding
Protip: Find Your Brand’s Enemy
When you identify your enemy, you give everyone inside and outside your company a shorthand by which to understand and...
No Brand Can Be Everything
Brands fail when they try to be everything. And even though we can easily tell the difference between brands that know who...
Protip: Pretest Your Brief
The creative brief tells anyone touching or reviewing the piece—whether it’s a blog post or set of social media...
4 Reasons You’ll Have To Rebrand This Year (Part 2)
In our first part of this series on rebranding, we covered the first two reasons you’ll need to rebrand your company: You...
The One-Page That Will Focus Your Content
Much of the unfocused marketing crap we see in the world comes from a lack of focus and discipline. This post is about a...
4 Reasons You’ll Have To Rebrand This Year (Part 1)
It’s a new year, and I’m sure for some in your company, that means they’re bandying about the ‘R’ word in your latest...
Protip: Close Your Laptop and Think
How to discipline your research: avoid bottom-up thinking. Bottom-up thinking, in research, puts you at the mercy of the...