Let’s think of the marketing process like a tree. When you think of a tree, you probably think of green leaves and maybe some fruit. But do you realize that this is only a very small part of the mass of a tree? Much of the tree is in the trunk that holds it up, Read More
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Find Your Foundation: Amplify Your Brand
“Let’s go grab dinner!” “Yeah!” “Awesome!” “Sure!” “Where do you guys want to go?” “I’m thinking Italian.” “NOOOOO…not Italian! How about Mexican?” “I had that for lunch.” Has anyone else been a part of this group? The kind of group cannot come to a consensus to save their lives because there’s no foundation? Read More
Not Another Blind Date: Finding Your Frequency
“Who am I?” “Why am I here?” We know … so melodramatic. But, seriously. Do you know the answers? What do you say when someone asks you, “What’s your company like?” or even, “What does your company do?” Is your answer true to your company culture and purpose? Can you answer in 30 words or Read More
Personality is Everything in Marketing
Imagine your best friend. Think about some of their qualities and what attracts you to that person. It wouldn’t really be a shot in the dark to assume that you and that person share some of those same qualities. It’s what forms the friendship; it’s the glue that holds you together. Now imagine someone that Read More
Celebrations and Business
Happy Holidays from Resound! We hope your celebrations are joyful and delicious. It’s interesting how different companies approach the holidays. Some have decked the entire office with holly (fa la la la la), put Christmas candy in little dishes, hung all the Christmas cards in front of the reception desk, and planned festive holiday blowout. Read More
Creative Sessions: Branding Brainstorm
Have you ever seen a movie and just thought, “Man, I wish I could’ve been in the room when they came up with this stuff!” The creative process is so much fun to watch (and participate in). Today, we thought we’d give you a “look behind our creative curtain.” It all started with three staff Read More
Only you can be you.
I hear voices… Maybe you’ve heard them too? It’s the voice that tells me that I’m not good enough to do something I really want to do. It’s the voice that tells me I’ll never finish what I’ve started (including this blog post). It’s the voice that tells you that you’re not unique enough to Read More
Yahoo’s 30 Days of Change Logo Release: A Lesson in Desperation
I think we can all agree: Yahoo is desperate. And their new logo release promotion proves it. I’ll get to why I think they’re desperate in a minute, but let’s first talk about this new logo release strategy of Yahoo’s. The Yahoo Logo Release Plan Yahoo recently announced the unveiling of a new logo for their Read More
The 3 Things Needed Most for Church Intimacy
Resound recently completed a branding and new website project for Camelback Bible Church where one goal was helping members of the congregation feel more connected. Here are some thoughts we had about connectedness and intimacy in churches as a result of this experience, though these ideas might apply to other communities as well. Building Intimacy in Local Read More
