It's sometimes tempting to think that you can buy your way to creating a great brand. But there's a limit. Sure you can...
Branding
Love, Service and Creativity — Not a Logo — Make a Brand
It can be hard to feel remarkable. But if you believe you have a purpose and are able to complete that purpose, your life...
3 Approaches to Defining Your Brand Personality
Personality is such a vague thing to define. Building your brand personality traits can seem confusing, and most people...
Get a Head Start on Your Mood Board with Pinterest
So you’re either a small company, a small department or for some other reason can’t commit to a rebrand. Here’s a little...
3 Reasons Building Your Brand Personality Wastes Your Money
People hate companies, but they like other people. Many companies focus on competence or low price, but people want to do...
Get Practical about Values
Listing a set of values is pretty easy. But if you don’t allow yourself and your staff the time and energy to build your...
Live your values. Even on a Tuesday
When the mountain-top experience is over, and the hard work begins, what do your values look like? This is the real test....
3 Ways Brand Values Build Your Business
In the ‘90’s, we talked a lot about whether or not character matters. If you’re wondering, your values are the most real...