There’s a lot of tips, tricks, strategies, pointers, methods, angles, and tactics out there on how to make a sale.
But guess what, it’s really easy to slip from serving your customers down the dark, slimy, creepy-crawly path of manipulation.
At Resound, we believe that marketing is really about making connections between remarkable companies and the people that are already looking for them. (Check out this blog post by David Cosand circa 2013.)
The world is waiting for you to be you. Sales should be about showing off the DNA of your company – the authentic identity that makes you unique.
That’s what helps you position in relation to competitors.Read more