David believes no story is complete without the numbers. After a start to his career that had him crunching numbers and building reports for airlines, David realized everyone — not just big companies — needs to know their numbers to understand their customers. Since then, he’s tackled the analytics of retailers, consultants, universities, and everything in between, suggesting strategies and improvements based on what the numbers show. And he especially loves it when the metrics show that all the work has paid off.
When he’s not busy crunching numbers, you can find David in the great outdoors, swimming, cycling, running and sometimes doing them back to back. Even in the soggy, cold English weather, he enjoys long hours in the saddle. And as a coffee lover, he’ll happily buy you a cup of premium Colombian coffee if you join him for a ride.