*scroll*

“The 2017 bob-length haircut… Six ways to make a mason jar salad….23 Words or Phrases to Eliminate from Your Marketing Today… Wait, words to eliminate? I’ll bet I use more than half of these…unless it’s all buzzwords. I’d better make sure.”

*click*

Well, one thing’s for sure…Pinterest knows me too well.

Also, Global English Editing advises cutting out a few words and phrases to make writing more concise, direct, and persuasive. Being the word junkie that I am, I wanted to see if they had indeed achieved the holy grail of copywriting.

The infographic is linked above if you want to take a look, but I’ll summarize their recommended words to shed:

“Very, basically, totally, essentially, and really” – nondescript
“Then” – nondescript
“Each and every” – . . .

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We’ve come to the last of the installments of our 2017 website tips. We’ve been through design. We’ve been through content. Let’s talk through the final piece of the trifecta: web development. This is where the rubber meets the road. All your strategy, design, and writing will pay off…if you build it correctly.

Even though websites are designed for people…they’re built on code. If you don’t do that right, you’ll have slower page loads, tougher indexing (which kills your SEO rankings), or wonky mobile experiences.

So obviously, have someone dev your website who knows what they’re doing.

But beyond that…here are some ways to NOT dev your site:

1. Put way too much hope in slideshows.

These get used all the time at the top of . . .

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