“Why do I have a website?”

Have you ever stopped to ask yourself that question? Is it just so you can show up somewhere online? Is it so that customers can get to know you before they hire you? Is it so you can talk about your huge vision for bettering the world? Is it so people can download your ebook?

All of these are valid answers, but the important thing is that you know what you’re trying to say, and why you’re trying to say it. That’s called content strategy, and if you don’t have one, your website probably won’t fare well.

Last week we talked about The 11 Design Don’ts for 2017 Website. Now, let’s talk content. Here are nine things you . . .

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If your business is like most, your website is a huge part of your marketing and sales success. (81% of shoppers research online before buying. And that percentage increases to 94% when talking about B2B buyers!)

Of course, if you’re selling products directly from your website, this is absolutely true. But even if you’re selling services that require an in-person sale, your website can be one of your biggest marketing tools.

Knowing how important your website is, continually optimizing is your best chance to get more (and better) qualified leads and sales. Sometimes optimizing your website means just some tweaks here and there. And sometimes it demands a complete overhaul.

Either way – whether you’re making some tweaks or redesigning the whole website from . . .

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