Oh boy have things gotten heated in the world of advertising and marketing!
Political ads and radical brands are certainly on the rise in our new American political order, as FastCo recently discussed. It is becoming quite ‘en vogue’ to use politics as yet another tool in the marketing tool belt.
I’ve certainly seen this confirmed in recent events, not least being the various politically-tinged ads during the last Super Bowl. And of course there’s the politically-fueled feud that erupted between Uber and Lyft the weekend of Trump’s immigration policy announcement a few weeks ago. This was a particularly interesting episode in the saga of brands dealing with politics that directly affect their staff and customers. (If you haven’t heard much about this . . .Read more