You can’t wait until your project is “perfect” – you’ll never introduce it to the world…because perfect is a lie. Sometimes it’s better to ship it, gather feedback, then make it better. Plus, your community can give you important outside perspectives and ideas. You can’t get to remarkable on your own.

That’s pretty much where we were with our Brand Maturity Assessment. You know how we always say, “Iterate, then re-iterate?” We don’t just preach it. We actually did it.

The first version of the assessment was a great…first version! With the amazing feedback we received from clients and our community, we’ve built out the meat of the report and made the assessment itself more intuitive.

Here’s what’s new:

Tool tips that can give . . .

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