A video posted by Mike Jones (@remarkamike) on Nov 15, 2016 at 7:58am PST

It seems like the business conference industry is hitting a new high.

Beyond the big guys like SXSW, CES, Inbound, and Dreamforce, I’m seeing loads of other conferences joining the space. And it’s been fun seeing some newer conferences starting up in the Phoenix area – like last week’s NextCon (put on by Nextiva).

When I first discovered NextCon earlier this year, I was intrigued:

it’s Nextiva’s first time putting on this conference
they had some big-time speakers lined up (Steve Wozniak and Guy Kawasaki)
they hosted it locally in . . .

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Every year, the folks at AIGA Arizona put on Phoenix Design Week – a week dedicated to the vibrant design community in Phoenix. The week typically kicks off with Method + Madness, a two-day design conference hosted in the heart of Downtown Phoenix.

I attended both days of the conference, held down the fort at our Taftly pop-up shop, and picked up some valuable insights from the presenting speakers.

The first day began with a keynote speech from AIGA Director, Julie Anixter. She talked about how understanding the business of design is just as important as understanding design itself. Designers are more than just designers – they’re facilitators, leaders, researchers, system thinkers, narrators, visualizers, strategists, educators, innovators, and entrepreneurs.

If designers understand the . . .

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Sales copy.

There’s a lot of tips, tricks, strategies, pointers, methods, angles, and tactics out there on how to make a sale.

But guess what, it’s really easy to slip from serving your customers down the dark, slimy, creepy-crawly path of manipulation.

At Resound, we believe that marketing is really about making connections between remarkable companies and the people that are already looking for them. (Check out this blog post by David Cosand circa 2013.)

The world is waiting for you to be you. Sales should be about showing off the DNA of your company – the authentic identity that makes you unique.

That’s what helps you position in relation to competitors.

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