Brand New Conference is a two-day event by Under Consideration on brand identity – chock-full of inspirational talks from some of the design industry’s most significant contributors. Mike and I had the opportunity to attend this year in Nashville (aptly nicknamed the “Athens of the South” – seriously, they even have a full-scale replica of the Parthenon).
There was an implicit, common thread among the speakers this year: make something and own it – for yourself and for your clients. Every organization has a unique story to tell. Designers have the power to support our clients’ sheer force of will and guide where that energy goes. Each of us can help our clients – and ourselves – by truly owning the . . .Read more