Branding

Lessons in Trust

A few years ago, I was an inexperienced co-owner of a small video game bar in Tempe. Early on, we allowed an online community to utilize our space for events free-of-charge. We wanted to give something back to the communities we had participated in, as well as spread the word about our business. The response Read More

Marketing

Marketing Doesn’t Mean Manipulation

A debate topic being tossed around our office right now is marketing (Is it a good thing? Is it evil?). I’m willing to bet we’re not the only ones arguing. Some people have majorly negative connotations when the words “advertising” or “marketing” come up in conversation, and rightfully so. Unfortunately, perceptions about marketing are being Read More