Content Strategy

Story: The Marketer’s Paradigm

Remember this line? When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday with a party of special magnificence, there was much talk and excitement in Hobbiton. How about this one? Mr. and Mrs. Dursley of number four, Privet Drive, were proud to say that they were perfectly Read More

Branding

Does Your Brand Have Soul?

People don’t become brand fans because of what they see businesses do. They invest in why business do what they do. You might be thinking, “But wait, people will buy from “why-less” brands all the time!” (like Walmart, for instance) My response is this: You’re right, but no one is in love with them either. Read More