Content Strategy

Hey Brand, Meet the Hero

Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes. Why do heroes hold lake-view real estate in our mental landscape? Because where there’s a hero there’s a story. And the human brain is pretty much addicted to stories. Did you know Read More

Inspiration

When You’re the Worst

I am the worst web developer on our team. It doesn’t mean I’m bad, it just means the others are great. “Never be the smartest person in the room.” — Michael Dell, CEO of Dell Inc. Everybody uses that quote to talk about sustaining personal growth. But they don’t mention how hard it is to Read More

Marketing

The Catch-22 of E-Commerce

One of the most difficult things a business owner can do is see their brand the same way a customer does. Our companies are our babies. We watched them grow from nothing into something. We’ve seen them overcome challenges, rise above competition, and become forces with unlimited potential. We don’t see them as they are Read More