Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes.

Why do heroes hold lake-view real estate in our mental landscape? Because where there’s a hero there’s a story. And the human brain is pretty much addicted to stories.

Did you know that every business is telling a story? It might be one dude cleaning windows or IBM, but whether they realize it or not, they’re telling a story.

Apple is telling a story about people who “Think Different.”
Telescrypts, a local tech startup, is telling a story about improving healthcare in developing countries “so we can all have access to healthcare.”
Resound is telling a story about how every company is . . .

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I am the worst developer on our team. It doesn’t mean I’m bad, it just means the others are great.

“Never be the smartest person in the room.” — Michael Dell, CEO of Dell Inc.

Everybody uses that quote to talk about sustaining personal growth. But they don’t mention how hard it is to be the most inexperienced person in the room.

In 2015, I had been working under our lead developer for about a year. Our team dynamic was great. He had experience that I lacked, but we were in the same boat — learning a lot. I gained confidence watching him struggle through problems, knowing that someday I’d be able to tackle those exact same problems. He taught me skills and . . .

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The Catch-22 of E-Commerce

One of the most difficult things a business owner can do is see their brand the same way a customer does. Our companies are our babies. We watched them grow from nothing into something. We’ve seen them overcome challenges, rise above competition, and become forces with unlimited potential. We don’t see them as they are now, but as they could be tomorrow.

Unfortunately, nobody else will see your children the way you do. People don’t want to look at your baby pictures. How do businesses better understand their clients’ perspectives and cater to their needs?

Luckily, we can take advantage of countless data analytics tools and marketing practices to allow us to optimize the experience for our target audience. We can get . . .

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