Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes.
Why do heroes hold lake-view real estate in our mental landscape? Because where there’s a hero there’s a story. And the human brain is pretty much addicted to stories.
Did you know that every business is telling a story? It might be one dude cleaning windows or IBM, but whether they realize it or not, they’re telling a story.
Apple is telling a story about people who “Think Different.”
Telescrypts, a local tech startup, is telling a story about improving healthcare in developing countries “so we can all have access to healthcare.”
Resound is telling a story about how every company is . . .