Truly great brands know that branding is a continual process. You set the foundation, then build and evolve the brand as the vision and culture of your business continue to grow.
We at Resound are no different.
In the last year we’ve experienced a lot of changes:
We’ve defined our core values.
We plotted a long-term plan for our company.
We grew a lot (we doubled in size!) which, of course, means culture changes.
We changed our process up.
When we made these changes, we realized that our brand elements didn’t express us quite as well as they used to. It was time for a brand refresh.Read more