You know what really scares us? Bad marketing: Marketing that’s not consistent, that uses gimmicks to sell product, or that treats people like robots for starters. It’s not a joke. It can kill you.

Don’t believe us? Here’s 12 ways bad marketing can kill you:

God save you from such a demise.

If you need someone to rescue you from imminent death, Resound Creative is just a phone call away.

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1. Find Your Frequency:  Who Are You?

You’d be surprised at how many people hear the word “branding” and think, “Oh! Logos and colors.” You might have even thought that when you opened this post.

If that was you, no worries. But be prepared, ‘cause we’re about to drop some knowlege. Here’s the reality:  Great branding resides at the “soul” level. What is the “soul” of your company? What do you really care about – what are you passionate about? Your core values and unique personality traits are the things you really need underneath that fantastic logo.

Be authentic. No one likes a brand that’s only skin-deep. Sure, you should build out fonts, colors, and your brand voice, but not before you know . . .

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I’ve been reflecting on so many conversations we had with marketers at the trade show surrounding the packaging industry. Here’s my takeaway:

1. The packaging industry is not sexy.

Robotic arms and custom conveyor belts are attractive to a certain demographic (let’s be honest… engineers), but I’d guess the vast majority of the population neither knows nor cares to know much about what happens in this industry. We get a glimpse of it on the Discovery Channel’s “How it’s Made”and really, that’s enough for most people.

Because the packaging industry lacks the glamour and prestige that surrounds industries like consumer electronics, I think it’s had a hard time attracting creative marketers and storytellers. Based on some of the remarkable people we met during the expo . . .

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Resound Creative just got back from our first attendance at Pack Expo, the largest trade show for the packaging industry, in Las Vegas. It was three very full days of walking, talking, meeting, listening to and (hopefully) serving various companies and brands.

Throughout our time, we helped contribute to the #packexpo community in a…unique way. Resound Creative believes every brand is remarkable! Every brand has a unique story to tell and is doing something special in the world. As marketers and storytellers, it’s our job to reveal why those brands are remarkable.

30,000 attendees and nearly 2000 exhibitors filled 4 large halls in the Las Vegas Convention center. We saw robotic arms, curved conveyor belts, Rockem-Sockem style robots (Mike lost…), a singing . . .

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