“Be yourself; everyone else is already taken.” – Oscar Wilde

What does it mean to resonate? Well, The Physics Classroom offers the following definition:

“Resonance – when one object vibrating at the same natural frequency of a second object forces that second object into vibrational motion…Resonance only occurs when the first object is vibrating at the natural frequency of the second object.”

Well good for science.  Now, what does this mean for you?  You want to resonate with your audience through your marketing efforts.

Your frequency will make a deeper impact in certain people, and not necessarily in others.  There’s a tone that will make a certain group of people respond – that’s the tone you want to play.

It’s not about using the biggest . . .

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Has someone ever bought you a brand new appliance?  Remember that time when some shiny new toy was promised to make your life easier, faster, better, and longer?  How many times have you caught yourself leaving the magic machine on the counter and using the same old method you’ve always used?

Change is tough, isn’t it?

There are so many reasons we don’t change our habits.  Maybe we feel like the new machine is too complicated.  Maybe it’s just too much work to even figure out how to turn it on!  Maybe we’re nostalgic.  Maybe we just truly enjoyed doing our own thing.  Maybe we straight-up don’t like change.

Whatever the reason, we have a bunch of amazing appliances that do nothing but . . .

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It’s not very often in life that you come across something you didn’t know before — something surprising.

For instance, we bet you knew that Marvel’s Avengers 2 is coming out in May.

You probably knew that Hillary Clinton is opening a string of hospitals (oops!)…we mean running for president.

You certainly knew that Heineken makes awesome commercials with Neil Patrick Harris who is also awesome.

But we bet you didn’t know this:  Resound has opened not one, but two new positions this week.  We are very excited to announce that we are searching for — drumroll please — an Art Director and a Web Development Intern!

Art & Development

We envision a world where well-crafted design meets cutting-edge technology to create the ultimate customer experience . . .

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Apparently, web development is really popular nowadays.  Everybody wants a cool website…everybody wants multiple functions….everybody wants more plugins.  Needless to say, sometimes we find ourselves treading water in the choppy bay of URLs, eCommerce, WordPress themes, and APIs.  This month was one of those times.  Then, along came Nikki.

First, she’s awesome. Secondly, she’s a gamer (Nintendo consoles and PC – can we get an amen!).  She also does digital painting/illustration, attends comic conventions, participates in a variety of fan groups and communities, and really just wants to learn more about everything and anything.  She graduated from the University of Oregon with her B.S. in Computer Science, and moved to Arizona to open a gaming bar on Mill Ave (which we . . .

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We have some pretty cool clients. Over the last 6 years we’ve gotten to work with fantastic and creative people, helping them to realize their own remarkability. But we’ve never had a client quite like this.

We are so stoked to announce that we are partnering with AFC* to design and market their product Invisity. After decades of research, they’ve been able to produce an invisibility serum in aerosol form. This is the ultimate urban camouflage. We can’t share the “how” details (for security reasons), but Invisity is a chemical that reacts to the moisture in skin, muscle, etc. to refract light and completely camouflage its host. Needless to say, it will probably be the easiest marketing job we’ve ever been . . .

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