A Brand New World

…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of widespread distrust of large organizations, that ability is invaluable. People trust people they know; getting to know someone means getting to know his behaviors, attitudes, and values. The same is true of becoming Read More

Content Strategy

Words Really Do Matter

As much as we at Resound love to talk about tone and style, the actual words with which you choose to write and speak really do matter. Presentation without substance is just a lie. Need proof? Watch this product presentation. If you understand what he’s actually talking about, you get a gold star. “But his Read More