Marketing

How Much Should I Spend On Marketing?

Of all the questions we get as branding and marketing consultants, how much to spend on marketing is pretty close to the top of our clients’ minds. And that makes sense—we’re all running businesses and organizations. Budgeting, costs, and expenses are all big parts of attaining success. And this is an even bigger question for Read More

Content Strategy

Ending A Blog Post

The hardest part of writing is getting started. But the second hardest part of writing is knowing how to end what you’ve started. There you are, travelling along in your blog post – telling a story, making a point, putting your thoughts out there – and everything’s going smoothly enough, until you realize that you’re Read More