Details Make Design

by Aug 25, 2016Branding, Inside Resound

Details Make Design

by | Aug 25, 2016

The details are not the details. They make the design. — Charles Eames

As some of you already know, Resound is going through its own brand redesign. If you haven’t been following us, here’s our new logo roll out.

After branding so many companies, we figured we should practice what we preach. We’re finalizing brighter colors, creative fonts, and foundational values (among many other things). And that brings us to our topic today…textures!

CnSIFb_W8AA5ORJ

Kelsey Jones — Instagram: @ms_j77

A couple months ago, the very talented Kelsey Jones (Instagram: @ms_j77) painted some beautiful watercolor and oil paintings for us to use as textures. We’re so stoked to introduce them to you in our new look!

Texture

There are so many creative people in this world — think about finding people who can express the core of your branding in an innovative way. It’s the subtle details that create a thoughtful, polished brand experience.

Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

Our Book Is Here!

Unlock the power of authentic branding to become a better marketer and business owner.

Latest Posts

Navigating the Content Maze: A 10-Step Guide for Accounting Marketing

In the complex world of accounting marketing, crafting a message that resonates isn’t just about being heard; it’s about making a genuine connection. As a marketing director in a growing accounting firm, your role transcends beyond mere messaging; it’s about sculpting a brand identity that’s both reflective of the firm and resonant with potential clients. 

Create Monopoly Power with Content: Understand Your Audience

Did you know your content ideas can give you monopoly power in your market? That's because when you really know your audience, your content tells them what they're thinking and then answers it directly, helping them to know how to think about a topic. And when they...

Exposing Accounting Stereotypes with the Remarkabrand Index

Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling saucy, in which case they throw caution to the wind and go with the branded polo. Of course, these...

Brand Foundations Course

How to Unlock Your Remarkable Brand

Discover Your Brand Values, Brand Personality and Brand Story to get you and your team thinking about what your authentic brand is and how to manifest it.

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Unlock Your Remarkable Brand

Want to build unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

Your organization is remarkable – now start acting like it.

Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.