Month: April 2014

…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of widespread distrust of large organizations, that ability is invaluable. People trust people they know; getting to know someone means getting to know his behaviors, attitudes, and values. The same is true of becoming acquainted with a brand. Convey your human values wherever you can. If all companies are made up of people, why do so many of them feel so lifeless?

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A Brand New World

…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of...

Words Really Do Matter

Words Really Do Matter

As much as we at Resound love to talk about tone and style, the actual words with which you choose to write and speak...

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